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The role of trust in content marketing
Life these days can be so complex, we don’t make the time to stop and reflect*. In a recent piece in The Observer, Why the modern world is bad for your brain, Daniel J Levitin opens with “Our brains...
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Sage: Trade Show Marketing how it should be done
I was at the Business Start-Up Show recently, a trade show with seminars and over 300 exhibitors targeting the small and start-up business market. I stopped by a number of stands that day, and although...
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Groupon therapy anyone?
I’ve long resisted the urge to externalise my confusion around the hype surrounding Groupon. It feels like there’s this growing bandwagon that is building momentum, and like any high-profile and...
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Stop! I’m not (sales) ready yet!
I’m becoming nervous whenever the phone rings at the office these days. Beads of sweat start to form on my brow. 2nd ring. No number showing on the caller ID. Third ring. It’s just flashing “BT”,...
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B2B Telemarketing: 3 critical success factors
In a recent B2B Marketing Magazine feature on Telemarketing, I was interested to see that 70% of respondents to a survey of 200 B2B Marketers said that the technique was either ‘critical’ or ‘very...
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